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Fundamental Business Strategy Simulation

Students develop a holistic understanding of how a business works as an integrated system while providing a basis for strategic thought.

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What is Foundation?

Foundation gives students the chance to develop a holistic understanding of basic business principles from the very beginning in an engaging learning experience. Each business discipline has its broad body of knowledge and can be mastered in theory, but experiencing how business works in practice can be the ideal foundation for deep and ongoing learning.

Integrate Theory and Practice

To grasp how the individual parts of a business impact the entire organization, nothing beats the experience of running a business in a competitive marketplace. Foundation provides that experience—without the real-world risk—along with the opportunity to build a product portfolio, manage costs, analyze the market, and develop forecasts, all with an eye on cash flow and balance sheet management.

Foundation integrates theory and practice.
Foundation has an intuitive interface.

Engage Your Students

An intuitive user-friendly interface simplifies students' online experience and provides immediate feedback with answers when they need them, right on the screen. Immersed in the realistic complexities of a $40 million corporation, each management team or individual CEO takes over a struggling company. Each company must balance competing needs and demands to keep their business on a clear strategic path.

Foundation Bundle

Foundation can be bundled with its customized textbook Foundation: A Hands-On Introduction to Business Fundamentals to guide students through the simulation.

The bundle includes everything you need to teach business basics:

  • Foundation business simulation
  • Foundation: A Hands-On Introduction to Business Fundamentals textbook
  • Sample course outlines
  • Quizzes and corresponding answers
  • PowerPoint presentations to help introduce each chapter
  • Instructional videos
Foundation bundle includes a textbook.