Modular-XM: Build your own accreditation exams that collect "big data" across both populations and time.
Inbox-XM: Pose accreditation problems as email to relate real world situations to the curriculum.
Comp-XM: Give students a company to run, present questions from their board of directors, and evaluate their overall business acumen.
What sets Capsim simulations apart from our competitors? This article describes our simulation design goals, from approaching simulations as an art form to making the instructor's job a focal point.
What makes business simulations so successful in the classroom? This article explores the theory behind business simulations.
How are business simulations delivered?
We have delivered tens of thousands of simulations, and we can show you everything you need. This article offers:
The CapsimCore simulation is our “backdrop” simulation. Activities like adventure retreats, sports, or escape rooms are often used to create a backdrop for purposes like team building or networking. CapsimCore provides an indoor, team oriented, fun competition that can be completed in as little as 4 contact hours or spread out over as many as 16.
Business simulations are used in two ways – to teach business acumen, and to create a context where business is the backdrop. Usually they do both, but CapsimCore is specially designed to emphasize the backdrop. On the surface it looks like a richer simulation, and participants still make policy decision that drive the results. However, CapsimCore is forgiving of mistakes, and it leaves out the data and reports that participants would need to dig deep into their company and industry.
Use cases include:
The Foundation simulation is our most flexible simulation. It fills the gap between CapsimCore, our "backdrop" simulation, and business acumen simulations like Capstone and CapsimGlobal.
In the "backdrop" role, sometimes instructors want a simulation that can be used as a context for teaching behavioral competencies, or as a networking vehicle, or as in interdisciplinary framework. When streamlined to its basics, Foundation fills this role while retaining the tools needed to touch on business acumen. Where CapsimCore can be delivered in as little as four hours, a minimalist Foundation can be delivered in as little as a day.
In the "acumen" role, Foundation is less complex than Capstone, but it can be enhanced with add-in modules to meet most of Capstone's learning objectives. Instructors choose Foundation when the agenda is squeezed for time, or they are working with an audience that is still learning business vocabulary. When configured to save time, Foundation can be delivered in 75% of the time Capstone requires. With add-in modules, Foundation takes about the same time as a minimized Capstone.
In the "backdrop" role, Foundation places more emphasis on business principles than CapsimCore. It requires more time. Instructors use Foundation:
In the "acumen" role, instructors use Foundation:
CapsimOps is a specialty simulation that shines a spotlight on operations. It is a derivative of the Foundation simulation.
Building on the Foundation framework, CapsimOps delves deeper into the nuances of operations management. While it matches Capstone in terms of duration, CapsimOps presents a more intricate exploration of operational complexities, surpassing both Foundation and Capstone in this domain. This specialized simulation underscores the pivotal role of operations management in shaping business strategy.
CapsimOps caters to a diverse audience, including corporate trainers, business school educators, and professionals within government and non-profit sectors, who seek a deeper understanding of operations management within business strategy.
In the "Operational Depth" Role, CapsimOps distinguishes itself by:
In the "Specialized Learning" Role, CapsimOps is utilized for:
The Capstone Business Simulation remains our top selling simulation, with over 1.7 million students to its credit. Originally designed for exec ed, today it serves two audiences - corporate seminars and the wrap-up courses in degree programs.
Capstone pulls together the entire spectrum of business education. To succeed against their competitors, participants must integrate functional strategies into one coherent business strategy. They face challenges ranging from strategic analysis to team development.
Capstone excels at teaching business acumen, both the hard skills and the soft skills.
Hard Skills | Soft Skills |
---|---|
Marketing | |
|
|
Production | |
|
|
Finance | |
|
|
Strategy | |
|
|
CapsimGlobal builds upon the Foundation/Capstone framework to transition students from a domestic company to a multinational company. It explores all of the fundamental learning objectives of business strategy, then adds issues that companies face when they expand into international markets.
CapsimGlobal serves both the corporate training and academic markets. In executive education, it is used with audiences of domestic managers seeking a better understanding of international issues, ranging from market entry to supply chains. In academic settings, it might cap an international business sequence in an undergraduate program, or distinguish between undergraduate and MBA programs in a wrap-up course.
If you are new to our products, Foundation and Capstone are domestic simulations designed to teach business acumen. Both use a perceptual map that you could compare with a chess board. Foundation and CapsimGlobal place two market segments on the perceptual map. Capstone places five.
Now picture a 3D chess set. Replace the boards with perceptual maps. Deploy a two-segment map on the bottom map. That’s the USA. Above it we have Germany and China. Voila. CapsimGlobal. It is the cubic member of Foundation/Capstone/CapsimGlobal trio.
Hard Skills | Soft Skills |
---|---|
Marketing | |
|
|
Production | |
|
|
Finance | |
|
|
Strategy | |
|
|
GlobalDNA is our executive level simulation. It is aimed at executive education audiences or MBA students nearing the end of their program. Issues extend beyond the CapsimGlobal simulation to include outsourcing, tariffs, regional and product-oriented marketing, and local product design preferences.
GlobalDNA serves both the corporate training and academic markets. In executive education, it is used with audiences of domestic managers seeking a better understanding of international issues, ranging from market entry to supply chains. In academic settings, it might cap an international business sequence in an undergraduate program, or distinguish between undergraduate and MBA programs in a wrap-up course.
Chess uses a 2D board. Capstone and Foundation use perceptual maps. Foundation is simpler - it places two segments on the map while Capstone places five segments. Both are teaching platforms. Most of the aspects of business acumen, ranging from team building to business strategy, can be taught with either simulation. However, they are domestic simulations, not international.
Now picture a 3D chess set. Replace the boards with perceptual maps. Deploy a two-segment map on the bottom map. That’s the domestic playing field, comparable to Foundation and just as complex. Above it we have two international markets, equally complex. In CapsimGlobal, we present a domestic company with the opportunity to evolve into a multinational by entering Germany or China. In GlobalDNA, we expand on that theme by going from a multinational to a transnational corporation with options to regionalize Europe and Asia.
GlobalDNA and CapsimGlobal have similar teaching missions. As an observation, our academic customers choose CapsimGlobal first. It is somewhat simpler - for example, CapsimGlobal does not grapple with outsourcing. Customers choose GlobalDNA when they need a second international simulation in their curriculum (undergraduates use CapsimGlobal, MBA's use GlobalDNA), or when they are working with a senior executive education audience.
Hard Skills | Soft Skills |
---|---|
Marketing | |
|
|
Production | |
|
|
Finance | |
|
|
Strategy | |
|
|
A Case Module inserts itself into a currently running simulation, often in the later rounds. It stirs the pot by introducing a strategic threat or opportunity, forcing teams to reexamine their strategies. For example, the case might offer an attractive new market, but to address it, the team would have to rethink their policies in the production function.
Case modules are presented as new decisions and reports that are added into the user interface. They might appear on a new display, and they might add complexity to an existing display. They act upon the model as force drivers. For example, they might increase or decrease material costs, demand, or R&D cycle time.
Case module availability varies by simulation. Titles include:
On the surface an Inbox is an interactive fictional story that unfolds through email. Underneath the hood they are tests, tutorials, skill builders, living case studies, etc.
Participants love them. The player takes on the role of the main character in the story. They get emails from other characters. These emails can have attachments (docs, images, videos). Sometimes an instant message pops up instead of an email. As the story unfolds, emails present problems and ask for solutions.
Instead of writing a reply (which is an option), the player selects from a list of responses - say A, B, or C. If the player chooses A, the Inbox might:
The result is something like a text-based adventure game, where players enter “a great underground empire,” solving puzzles on their journey. Both text games and video games are successful because they put players in the storyline where they can make decisions and experience their consequences. Inboxes do the same, but they have a practical purpose that goes beyond entertainment.
Put yourself in the participant's shoes. Would you prefer to be a part of the story, or take a passive role in a slide show, article, or video? Is it any wonder that participants love Inboxes?
Inboxes are ADA and GDPR compliant, and they are designed to collect “big data” across populations.
Inboxes are a type of simulation - they evolve based upon the user’s choices, and outcomes vary from player to player. They can trigger an emotional response in the player, and that anchors learning objectives in training applications.
They differ from business simulations in a few fundamental ways:
Welcome to the Inbox Store - off-the-shelf, peer reviewed Inboxes that you can use for assessment, training, recruiting, and courseware. 
Each title focuses on specific skills - Time Management, People Management, Ethical Decision Making, etc. Most assess the skill set and rank the player's skill scores against a broader population. Some are designed to introduce concepts and develop skills. All Inboxes can be completed in two hours, usually less. We add new titles on a regular basis.
We periodically sort the list by cumulative users, with the most users first. Of course, this biases the list towards older titles. A new title could be brilliant but would rank low because it has not been on the market long enough to accumulate students. Or perhaps a title serves a niche audience and will never become a best seller. Still, customers say they prefer us to rank by user volume. If a title interests you, we recommend that you simply play the free sample.
To give you some idea of prices, $10-20 per end-user is typical. However, these factors affect pricing:
Bundling across titles is common. For example, suppose that the Management Department at a business school wants to license a selection of titles.
What if you do not want to buy a bundle of licenses to distribute to end-users? Professors often want to add a single Inbox to their class and ask students to purchase it with their other materials. No problem. When students register into the class, they can buy materials directly on the website or through a bookstore.
Off-the-shelf Inboxes are used for assessment, training, recruiting and tutorials in both corporate and collegiate environments.
Let's look at just one application - management recruiting. Suppose that you have narrowed the applicant pool to five candidates.
The net result is a comprehensive assessment of each candidate's hard and soft skills in the skill-area selected.
Often an Inbox requires tailoring to fit the client's needs. Authors are eager to tailor Inboxes to your specific requirements.
For example, suppose that a corporate recruiter wants to tailor the Ethical Decision Making Inbox with examples drawn from their company's history. Tailoring can be as simple as rewriting emails, or as complex as adding new skills to the Inbox. Most tailoring assignments are measured in workhours, not weeks or months.
Instructional designers use the Inbox Authoring Platform to create Inboxes, in much the same way that they use Microsoft’s PowerPoint to create slideshows or Excel to create spreadsheets. Inbox developers:
Designers can learn how to write an Inbox in a few hours. Writing Inboxes is easy, especially with the help of modern AI's.
You own the Inboxes you create - the copyrights are yours.
Often our corporate clients want Capsim to produce their first Inbox. No problem. As we create your first Inbox, we can train your designers to create your second Inbox. We can also offer you independent designers to help you with your project.
Our assessment platforms offer schools a complete TQM student assessment system. It provides the measures you need to perform incremental improvement within your curriculum.
Most schools apply a top-level exam presented to students just before graduation. Examples include MFT (Major Field Tests), CLA+, ACAT, MAPP, etc. These are single point quality checks that allow schools to compare student performance across time and across peer schools.
Our platforms start out with a similar exam. However, your exam is a seed. It draws questions from a library that is under your complete control. Like a seed, it sprouts roots downwards from graduation towards the entry level courses. How? By adding final exams from earlier courses to the question library.
One of our goals is to prevent cheating from contaminating the data.
Consider Marketing 101. Just before the final exam students are given a "pre-test" drawn from the question library. Students are told, "This is a homework pre-test. It is pass-fail. It has a 90-minute time limit. Take the test, do the best you can, and you pass automatically. You get the answers at the end. It is a diagnostic that focuses your attention on those parts of the course that you need to study. This pre-test has been drawn from earlier iterations of the final exam."
In this environment, students have no incentive to cheat, and they feel no anxiety during the pre-test that might affect their performance. Final exam scores go up. Instructors identify course weaknesses to adjust future deliveries. Administrators compare results across faculty, programs, and time.
Capsim's mission is to provide schools with the technology to collect student skill assessments as "big data". Administrators (and accreditors) ask questions like:
Issues like these require technical sophistication:
Capsim addresses the technical challenges. Schools address the academic issues.
Capsim offers three assessment platforms:
Because business schools are one of Capsim's core customer bases, we offer two specialty versions of Modular-XM and Inbox-XM:
All platforms offer optional, online, camera proctoring for deliveries that are presented as traditional exams.
Now that we have described the intentions behind it (see About Assessment Platforms), let's explore how Modular-XM works.
The first step creates a question library that consists of these components:
Second, when the school wishes to launch an exam, they follow these steps:
Third, when the school wishes to deliver the exam, they follow these steps:
Fourth, when the school wishes to analyze population data:
In short, Capsim's goal is to provide the technical infrastructure and reports that the school needs to create its own unique quality control program.
Business schools are one of our core customer groups. We offer a pre-built "seed" exam designed to assess graduating business students. The exam contains a comprehensive questions library that covers the entire business school curriculum. You could compare Modular-XM for Business Schools with standardized tests available from vendors like the Educational Testing Service.
Capsim tailors the seed library to fit your school's overarching learning objectives and key subject matter objectives. We work with your school to expand the library to cover the entire curriculum. Because it is relatively easy to add retired final exams to the library, schools quickly grow the seed library into a comprehensive curriculum-wide library that is unique to them.
Inbox-XM takes a different approach to testing than traditional exams. It simulates a workplace email system, places the student into a job, and asks the student to respond to emails and instant messages. An Inbox is a type of simulation called interactive fiction.
Emails differ from multiple choice questions in several ways:
From a technical standpoint, Modular-XM is a simplified subset of Inbox-XM. If one pictures emails that contain only a multiple-choice question, the net result is same. The primary difference is in the student interface. Other differences include:
In short, the Inbox-XM platform offers a nuanced, complex assessment platform to administrators and students.
Business schools are one of our core customer groups, and Inbox-XM bridges the gap between Modular-XM and Comp-XM. All three can be used as a quality control checkpoint for students nearing graduation.
To simplify discussion, schools choose
As a quick explanation for Comp-XM, students are given a simulated company to manage over four simulated years. As they manage the company their board of directors asks them questions. Think of it as a gold standard for assessing business education - students demonstrate they can run a company and answer complex questions. Comp-XM's downside is that it takes a long time to deliver. Running a company is not a simple task.
Inbox-XM delivers all of the elements present in Comp-XM without the year-to-year decision making. The reports from the Comp-XM simulation are attached to the Inbox. Students assume the CEO's role. As the scenario opens, it is January 2nd, and they are responding to last year's results. Every student Inbox is "snow-flaked" - that is, each business simulation report is unique to the student, and the emails and responses reflect this uniqueness. Of course, emails can ask questions like, "What marketing policy will you implement this year?", but students do not experience the consequences of those decisions. The student experiences the challenges faced by a CEO from stakeholders ranging from employees to the board of directors.
The Comp-XM Competency Exam sets the gold standard in evaluating students for business acumen. Each student becomes the CEO of a simulated corporation. They manage the company as their board of directors asks probing questions about their actions and results.
Comp-XM answers questions like:
Comp-XM addresses the "Big 7" Learning Goals found across all business schools.
Capsim can tailor your school's Comp-XM to emphasize particular goals or add new ones.
Comp-XM expects students to have participated in Foundation, Capstone, CapsimGlobal, or GlobalDNA before entering the exam. This levels the playing field. Without previous work, test results would measure "coming up the learning curve", much like testing a real-world CEO during their first month at a new company. Comp-XM measures business acumen - students need be familiar a similar scenario, software platform and rules before the Comp-XM begins.
The Comp-XM industry has four market segments. Each individual participant is the sole decision maker for the Andrews company. Andrews competes against three computer companies, Baldwin, Chester and Digby. The Comp-XM simulation runs four rounds.
Simulation performance is judged using a Balanced Scorecard. Each round, a score is generated based on performance measures in these categories:
At the end of Round 4, a fifth score is generated using a different set of measures that evaluate the cumulative performance for Rounds 1-4.
Participants also answer five sets of multiple choice questions, called Board Queries. The questions are common for each participant, and therefore exam performance can be compared class-wide, school-wide or even across all Comp-XM users. However, the answers are based on each individual simulation. This makes the questions comparable but the answers unique.