Students enter the role of Jr. Management Consultant, assisting entrepreneurs by applying core management concepts.

Understanding the Role of Management

• Define management and explain its key functions (planning, organizing, leading, controlling)
• Identify different levels of management and their roles within an organization
• Explore how managers create value through efficient use of resources

Planning and Decision Making

• Understand different types of plans (strategic, tactical, operational)
• Learn the steps of the decision-making process and identify decision-making models
• Apply planning tools like SWOT analysis and SMART goals to make informed decisions

Organizational Structure and Change

• Explore different organizational structures (Functional, Divisional, Matrix)
• Understand delegation of authority and the impact of centralization versus decentralization
• Learn How to Manage Organizational Change and Overcome Resistance

Ethics, Corporate Social Responsibility (CSR), and Sustainability

•  Understand ethical decision-making frameworks and their importance in management
• Examine the role of Corporate Social Responsibility (CSR) in business strategy
• Explore Sustainable Business Practices and their Impact on Long-Term Success

Globalization and International Management

• Understand the challenges and opportunities of managing in a global environment
• Explore cultural frameworks like Hofstede and GLOBE to understand cross-cultural differences
• Learn strategies for expanding into international markets (Exporting, Joint Ventures, Alliances)

Managing Human Resources and Diversity

•  Understand Human Resource Management functions (Recruiting, Training, Performance Appraisal)
• Explore the difference between surface-level and deep-level diversity
• Learn best practices for managing diversity and creating inclusive work environments

Motivation and Leadership

• Understand key leadership theories (Trait, Behavioral, Contingency)
  
• Explore motivational theories like Maslow’s Hierarchy of Needs, Herzberg’s Two-Factor Theory, and Equity Theory
• Learn how different leadership styles (Transformational, Transactional) impact team performance

Controlling and Performance Management

• Learn the steps of the control process (Setting Standards, Measuring Performance, Taking Corrective Action)
• Explore different types of control (Feedforward, Concurrent, Feedback)
• Understand performance measurement tools like KPIs and the Balanced Scorecard

Students enter the role of Jr. Economist, assisting entrepreneurs by applying core microeconomics concepts.

Introduction to Microeconomics and Economic Choices

• Understand scarcity, opportunity costs, and the economic problem
• Explore the production possibilities curve (PPC) and the concept of efficiency
• Analyze how individuals and firms make choices under constraints

Supply, Demand, and Market Equilibrium

• Understand the Laws of Supply and Demand and their determinants
• Analyze how markets achieve equilibrium and the role of price in market adjustments
• Explore how shifts in supply and demand curves affect equilibrium price and quantity

Elasticity and Its Applications

• Define and calculate price elasticity of demand and supply
• Explore Income Elasticity and Cross-price Elasticity
• Understand the role of elasticity in business decisions and public policy

Consumer Choice and Utility Maximization

• Understand the concept of Utility and Marginal Utility
• Analyze the Law of Diminishing Marginal Utility and Consumer Choice Theory
• Explore how consumers allocate income to maximize satisfaction

Production, Costs, and Business Decision-Making

• Understand the relationship between inputs, outputs, and production costs
• Explore cost structures: Fixed, Variable, Marginal, and Total Costs
• Analyze Economies of Scale and how firms make production decisions

Market Structures: Perfect Competition and Monopoly

• Understand the features of perfectly competitive markets and how firms achieve long-run equilibrium
• Explore monopoly pricing, profit maximization, and barriers to entry
• Analyze the welfare implications of monopoly power and the role of regulation

Monopolistic Competition and Oligopoly

• Explore the characteristics of monopolistic competition and product differentiation
• Understand the dynamics of oligopolistic markets, including price rigidity and collusion
• Analyze strategic behavior using game theory and the Nash Equilibrium

Market Failures and the Role of Government

• Understand the causes and consequences of externalities (positive and negative)
• Explore the provision of public goods and the free-rider problem
• Analyze how government policies, such as taxes and subsidies, correct market failures

Students enter the role of Jr. Marketing Associate, assisting entrepreneurs by applying core marketing concepts.

Understanding Marketing and it’s Role

• Define marketing and its importance in creating customer value
• Explain the marketing process and key components
• Understand how marketing drives engagement and adds value to businesses and society

Analyzing the Market

• Examine microenvironmental factors (competitors, suppliers, customers)
• Explore macroenvironmental forces (economic, political, technological, social)
• Assess the impact of environmental changes on marketing strategies

Applying Market Research and Consumer Insights

• Understand marketing information systems and their role in decision-making
• Explore consumer and business buyer behavior
• Conduct basic marketing research to gather and analyze data

Developing Customer-Driven Marketing Strategies

• Implement market segmentation and targeting strategies
• Create effective positioning strategies to differentiate brands
• Design compelling value propositions for target customers

Managing Product and Service Offerings

• Understand product levels and classifications (Core, Actual, Augmented)
• Explore branding strategies to build customer loyalty
• Apply new product development processes and manage the product life cycle 

Implementing Pricing Strategies

• Understand key pricing objectives and policies
• Analyze factors affecting pricing decisions (costs, competition, demand)
• Apply various pricing methods to meet business goals

Designing Marketing Channels and Logistics

• Explain different channel levels and types (direct, indirect)
• Understand supply chain management and its importance in value delivery
• Explore retailing and wholesaling strategies to reach customers effectively

Developing Integrated Marketing Communications

• Understand the promotion mix: Advertising, Public Relations, and Sales Promotion
• Apply personal selling techniques to build customer relationships
• Implement an integrated marketing communications strategy