An introductory guide to perceptual mapping

Marketing and Product professionals need to understand where their products and those of their competitors are positioned in the market. Whatever their product, one of the most effective tools for illustrating product position is the perceptual map.

The 5 primary methods for sales forecasting

Regardless of the industry, every company has to include sales forecasting into its greater management strategy. This data ...

The ins and outs of effective workplace delegation

The success of a business relies not on the work of an individual, but the efforts of an entire team. A key component for ...

Top traits of highly effective CEOs

There’s a reason they’re called chief executive officers. These men and women are the leaders of a company, the mighty ...

An introduction to Porter's Generic Strategies

Michael Porter, an economic researcher, examined the competitive behaviors that comprise successful businesses. In the early ...

Create high-performance teams

Changing the behavior of dysfunctional teams is no easy task for leaders, which is why improving team performance is one of ...

Enhancement Release - 8/26/2015

Capsim Teams Up with DePaul and the Chicago Housing Authority to Educate Teens

As part of One Summer Chicago 2015, Capsim teamed up with DePaul University, the Chicago Housing Authority, and BMO Harris ...

Are you teaching accountability as a skill?

Most people have had at least one experience with a co-worker or even a friend that never seems accountable for his or her ...

Can you fix a dysfunctional team?

A whole host of factors can lead to dysfunctional teams. Many managers and instructors grow frustrated trying to pinpoint ...

YALI Fellows Visit Capsim

As part of Notre Dame’s six-week course that focuses on entrepreneurship and leadership, these YALI Fellows use Capsim’s ...