An immersive and engaging exploration of core business processes

Foundation business simulation is an engaging introductory simulation designed to teach all the essential elements of running a business: finance, the cause and effect relationship between functional areas, satisfying customer demands and competitive analysis.

Participants take the reins of a $40 million company that has no clear direction and poor financial results.  The task is to build the business, adding products and focusing the management decisions from every key department on the company’s goals. In the Foundation scenario, the overall industry has two market segments: low tech and high tech. Each company in the industry begins with one product but can develop a portfolio of up to five. From five to eight years, each simulated in one round, the  management team shapes the company’s future via decisions on Research and Development, Marketing, Finance and Production. In later rounds, modules on Human Resources and Total Quality Management can be added.

Foundation simulates the management decision processes in a true-to-life, competitive environment.  Each company competes for sales, profits, and market share while participants learn to read and understand financial statements, allocate resources and balance competing demands.

Used in corporate and university environments around the world, Foundation is offered as an individual or
team-based business experience. Flexible enough to fit a range of face-to-face and online teaching platforms, Foundation has been used in courses ranging from two days to a full semester. 

Foundation is a fundamental experience in the management of core business processes.

For more information on how to add the Foundation business simulation to business courses or training seminars, request a 1-to-1 demonstration.

Or, contact Capsim at: 877-477-8787
(847-501-2888 for callers outside the US and Canada)
sales@capsim.com
for more information.